Policy, politics and sustainable events

This chapter aims to give critical consideration to the emergence of events policy as a distinctive field of study within the wider events management literature. It examines the political, social and economic conditions within which an entrepreneurial events policy became prominent, before concentrating attention on the emergence of a more socially aware policy context in the early 21st century. The chapter concludes by challenging policy makers and politicians alike to more fully embed a concern with social utility into their events policy ambitions.