Platform politics: sport events and the affordances of digital and social media

    Research output: Contribution to journalArticlepeer-review

    20 Citations (Scopus)
    335 Downloads (Pure)

    Abstract

    In this paper I reflect on the role of digital and social media in the production, consumption and circulation of messages about major (and mega) sport events, drawing on research into digital cultures and events over the last decade. I argue that the mass availability of everyday digital devices and social platforms transforms the way that both producers and consumers contest prevailing major event narratives. Whilst, on one hand, the corporate–sport–media complex can use the event platform effectively, to extract value for sport event consumers, there is also growing evidence that these same platforms can be hijacked by opposing interests and the prevailing event narrative can be altered, at least temporarily.
    Original languageEnglish
    Pages (from-to)1888-1901
    Number of pages14
    JournalSport in Society
    Volume20
    Issue number12
    Early online date16 Sept 2016
    DOIs
    Publication statusE-pub ahead of print - 16 Sept 2016

    Keywords

    • social media networks
    • digital media
    • event management
    • Olympics

    Fingerprint

    Dive into the research topics of 'Platform politics: sport events and the affordances of digital and social media'. Together they form a unique fingerprint.

    Cite this