Platform politics: sport events and the affordances of digital and social media

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Abstract

In this paper I reflect on the role of digital and social media in the production, consumption and circulation of messages about major (and mega) sport events, drawing on research into digital cultures and events over the last decade. I argue that the mass availability of everyday digital devices and social platforms transforms the way that both producers and consumers contest prevailing major event narratives. Whilst, on one hand, the corporate–sport–media complex can use the event platform effectively, to extract value for sport event consumers, there is also growing evidence that these same platforms can be hijacked by opposing interests and the prevailing event narrative can be altered, at least temporarily.
Original languageEnglish
JournalSport in Society
Early online date16 Sep 2016
DOIs
Publication statusE-pub ahead of print - 16 Sep 2016

Keywords

  • social media networks
  • digital media
  • event management
  • Olympics

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