Perception vs reality: do we really understand holistic measures such as customer experience?

Majd AbedRabbo

Research output: Other contribution

Keywords

@misc{1157ec7a41d84f099da2de6f3a753107,

title = "Perception vs reality: do we really understand holistic measures such as customer experience?",

keywords = "marketing, retail, customer experience, customer service, shopping, customer surveys",

author = "Majd AbedRabbo",

year = "2018",

month = jun,

day = "19",

language = "English",

publisher = "Loughborough University",

type = "Other",

}