Perception vs reality: do we really understand holistic measures such as customer experience?

Research output: Other contribution

Original languageEnglish
TypeBlog
Media of outputInternet
PublisherLoughborough University
Number of pages5
Place of PublicationLoughborough
Publication statusPublished - 19 Jun 2018
Externally publishedYes

Keywords

  • marketing
  • retail
  • customer experience
  • customer service
  • shopping
  • customer surveys

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