Networks, trust and norms of indigenous institutions: trader network behaviour in challenging environments

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    Abstract

    This paper suggests that the key to entrepreneurial success lies in the ability to maintain trust-based networks and respect social norms. In elaborating this proposition, this article draws on the results of an exploratory study of 30 Nigerian traders to demonstrate how using an ‘institutional’ lens provides new insights into the influence of trust and indigenous norms on entrepreneurial behaviour. The concept of morality which presupposes an understanding of entrepreneurial behaviour is introduced to offer a supple and adaptable explanation for how actors rely on social norms to build trade networks. At the centre, trust was found to be indispensable to networks relationships and necessary for enforcing sanctions. The results facilitate a rich understanding of how a range of trust-based networks relationships and hybrid indigenous norms underpin entrepreneurial behaviour in Nigeria. The study contributes by providing well founded insights into entrepreneurship within an African context.
    Original languageEnglish
    Title of host publication37th EGOS Colloquium
    Subtitle of host publicationOrganising for an Inclusive Society: Meanings, Motivations, and Mechanisms
    Place of PublicationAmsterdam
    Publication statusPublished - 8 Jul 2021
    Event37th EGOS Colloquium - Vrije Universiteit Amsterdam, Amsterdam, Netherlands
    Duration: 8 Jul 202110 Jul 2021
    https://www.egos.org/2021_amsterdam/general_theme

    Conference

    Conference37th EGOS Colloquium
    Country/TerritoryNetherlands
    CityAmsterdam
    Period8/07/2110/07/21
    Internet address

    Keywords

    • norms
    • networks
    • trust
    • institutions
    • Nigeria
    • Africa

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