Neophyte experiences of football (soccer) match analysis: a multiple case study approach

Performance analysis is extensively used in sport, but little is understood about its pedagogical application. Given its expanding role across football, this study explored the experiences of neophyte performance analysts. Squads across three professional football clubs were investigated as multiple cases of new match analysis. Six analysis interns were interviewed about their experiences after their first season, with archival data providing background information. Four themes emerged: (1) ‘building of relationships’ was important, along with established trust and role clarity; (2) ‘establishing an analysis system’ was difficult due to tacit coach knowledge, but analysis was established; (3) the quality of the ‘feedback process’ hinged on coaching styles, with balance of feedback and athlete engagement considered essential; (4) ‘establishing effect’ was complex with no statistical effects reported; yet enhanced relationships, role clarity, and improved performances were reported. Further investigations from coach and athlete perspectives are required.