Music Entrepreneurship

Allan Dumbreck (Editor), Gayle McPherson (Editor)

    Research output: Book/ReportBook

    Abstract

    The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on.

    Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:

    The value of the music industries
    Recorded music
    Live events
    Branding in music
    Artist management
    Digital distribution
    Original languageEnglish
    PublisherBloomsbury Publishing plc
    Number of pages336
    ISBN (Print)9781472530974
    Publication statusPublished - 17 Dec 2015

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