Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship

Veronika Gustafsson, Mohammad Saud Khan

Research output: Contribution to journalArticle

Abstract

Our essay aims to investigate the emerging phenomenon of monetising life-style blogs as an example of social media entrepreneurship. Using a variety of business models and based on interplay of virtual and real-life networks while monetising their blogs, bloggers engage in numerous economic activities. By attracting attention to this phenomenon, we seek to understand the process of co-creation of entrepreneurial opportunities as it occurs among the networking actors. We pose that bloggers, despite taking focal positions within their virtual networks may not be the most (pro)active partners in the process of opportunity co-creation. Rather, their role is often receptive, whereas opportunities become actively identified by other, corporate members of networks, who demonstrate creative and innovative approaches. Thus, opportunity co-creation within the network becomes the main driver of the entrepreneurial process.
Original languageEnglish
Pages (from-to)26-31
JournalJournal of Business Venturing Insights
Volume7
Early online date16 Jan 2017
DOIs
Publication statusPublished - Jun 2017

Fingerprint

Blogs
Economics
Industry
Entrepreneurship
Social media
Co-creation

Keywords

  • Social media networks; Enterprising behaviour; Opportunity co-creation; Bloggers

Cite this

@article{bc2a2c8469bb4cb3b0257a9400ae8764,
title = "Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship",
abstract = "Our essay aims to investigate the emerging phenomenon of monetising life-style blogs as an example of social media entrepreneurship. Using a variety of business models and based on interplay of virtual and real-life networks while monetising their blogs, bloggers engage in numerous economic activities. By attracting attention to this phenomenon, we seek to understand the process of co-creation of entrepreneurial opportunities as it occurs among the networking actors. We pose that bloggers, despite taking focal positions within their virtual networks may not be the most (pro)active partners in the process of opportunity co-creation. Rather, their role is often receptive, whereas opportunities become actively identified by other, corporate members of networks, who demonstrate creative and innovative approaches. Thus, opportunity co-creation within the network becomes the main driver of the entrepreneurial process.",
keywords = "Social media networks; Enterprising behaviour; Opportunity co-creation; Bloggers",
author = "Veronika Gustafsson and Khan, {Mohammad Saud}",
note = "24 months embargo",
year = "2017",
month = "6",
doi = "10.1016/j.jbvi.2017.01.002",
language = "English",
volume = "7",
pages = "26--31",
journal = "Journal of Business Venturing Insights",
issn = "2352-6734",
publisher = "Elsevier B.V.",

}

Monetising blogs : Enterprising behaviour, co-creation of opportunities and social media entrepreneurship. / Gustafsson, Veronika; Khan, Mohammad Saud.

In: Journal of Business Venturing Insights, Vol. 7, 06.2017, p. 26-31.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Monetising blogs

T2 - Enterprising behaviour, co-creation of opportunities and social media entrepreneurship

AU - Gustafsson, Veronika

AU - Khan, Mohammad Saud

N1 - 24 months embargo

PY - 2017/6

Y1 - 2017/6

N2 - Our essay aims to investigate the emerging phenomenon of monetising life-style blogs as an example of social media entrepreneurship. Using a variety of business models and based on interplay of virtual and real-life networks while monetising their blogs, bloggers engage in numerous economic activities. By attracting attention to this phenomenon, we seek to understand the process of co-creation of entrepreneurial opportunities as it occurs among the networking actors. We pose that bloggers, despite taking focal positions within their virtual networks may not be the most (pro)active partners in the process of opportunity co-creation. Rather, their role is often receptive, whereas opportunities become actively identified by other, corporate members of networks, who demonstrate creative and innovative approaches. Thus, opportunity co-creation within the network becomes the main driver of the entrepreneurial process.

AB - Our essay aims to investigate the emerging phenomenon of monetising life-style blogs as an example of social media entrepreneurship. Using a variety of business models and based on interplay of virtual and real-life networks while monetising their blogs, bloggers engage in numerous economic activities. By attracting attention to this phenomenon, we seek to understand the process of co-creation of entrepreneurial opportunities as it occurs among the networking actors. We pose that bloggers, despite taking focal positions within their virtual networks may not be the most (pro)active partners in the process of opportunity co-creation. Rather, their role is often receptive, whereas opportunities become actively identified by other, corporate members of networks, who demonstrate creative and innovative approaches. Thus, opportunity co-creation within the network becomes the main driver of the entrepreneurial process.

KW - Social media networks; Enterprising behaviour; Opportunity co-creation; Bloggers

U2 - 10.1016/j.jbvi.2017.01.002

DO - 10.1016/j.jbvi.2017.01.002

M3 - Article

VL - 7

SP - 26

EP - 31

JO - Journal of Business Venturing Insights

JF - Journal of Business Venturing Insights

SN - 2352-6734

ER -