Abstract
An academic team from the University of the West of Scotland (UWS) explain how the team bridge the gap between theory and practice, using government funded management knowledge transfer projects (mKTPs) to develop meaningful interactions between students and industry. The team aim to use case studies, across all Business and Marketing programme levels, to assist students in learning and understanding theoretical knowledge whilst developing professional skills.
Original language | English |
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Number of pages | 2 |
Publication status | Published - 6 Jul 2023 |
Event | 2023 Academy of Marketing Conference - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/ |
Conference
Conference | 2023 Academy of Marketing Conference |
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Country/Territory | United Kingdom |
City | Birmingham |
Period | 3/07/23 → 6/07/23 |
Internet address |
Keywords
- pedagogy
- case studies
- mKTPs
- business and marketing education
- practitioner skills
- experiential learning