mKTP: opportunities to integrate theoretical knowledge and practitioner skills in business and marketing education

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Abstract

An academic team from the University of the West of Scotland (UWS) explain how the team bridge the gap between theory and practice, using government funded management knowledge transfer projects (mKTPs) to develop meaningful interactions between students and industry. The team aim to use case studies, across all Business and Marketing programme levels, to assist students in learning and understanding theoretical knowledge whilst developing professional skills.
Original languageEnglish
Number of pages2
Publication statusPublished - 6 Jul 2023
Event2023 Academy of Marketing Conference - University of Birmingham, Birmingham, United Kingdom
Duration: 3 Jul 20236 Jul 2023
https://academyofmarketing.org/am2023-conference/

Conference

Conference2023 Academy of Marketing Conference
Country/TerritoryUnited Kingdom
CityBirmingham
Period3/07/236/07/23
Internet address

Keywords

  • pedagogy
  • case studies
  • mKTPs
  • business and marketing education
  • practitioner skills
  • experiential learning

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