This paper is extracted from my current ongoing PhD research. The title of my research is ‘What is in a name? Evoking associations in cultural tourism marketing of Persia and Iran’. The focus of this study is social constructionist and its aim is to investigate the production and consumption aspects of destination images. More specifically this paper intends to discuss the role of media discourses in the formation of destination images. This important factor has been ignored in the previous studies. Reviewing the literature demonstrates that previous studies have mainly looked at this concept from a positivist perspective and therefore did not consider the impact of wider societal and media discourses on the formation of images.
|Publication status||Published - 2012|
|Event||Academy of Marketing Tourism Marketing Special Interest Group's PhD Colloquium - University of Exeter, Exeter, United Kingdom|
Duration: 2 Apr 2012 → 4 Apr 2012
|Conference||Academy of Marketing Tourism Marketing Special Interest Group's PhD Colloquium|
|Period||2/04/12 → 4/04/12|