Measuring the effectiveness of E-wallet in Malaysia

In view of the promising growth of E-wallet in Malaysia, this study aims to discover the important factors influencing consumers purchase decision using E-wallet. Previous studies reveal that factors such as convenience, security, and cost saving influence consumers’ purchase decision using E-wallet. The survey questionnaire was developed and distributed to 230 respondents, out of which 222 valid responses were used for further statistical analysis. The result of this study indicated that convenience, security, and cost saving were proved to make significant influences on consumers purchase decision using E-wallet. The small sample size could limit the opportunity of generalization of the findings in this study, which future studies should seek to overcome. For practical implications, the use of E-wallet by the majority of respondents confirms that there is a great potential for future expansion of such payment devices in Malaysia.