Marketing Strategies in Food Retailing Industry: A Behavioral Approach

Milad Kalantari Shahijan, Sajad Rezaei, Naser Valaei

Research output: Book/ReportBookpeer-review

Abstract

Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer’s shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers’ behavior in the food market, to examine the relationship between retailer’s belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers’ behavioral intention in formulating effective marketing strategies are discussed.
Original languageEnglish
Place of PublicationSaarbrücken
PublisherLAP Lambert Academic Publishing
ISBN (Print)9783659778377
Publication statusPublished - 14 Oct 2015

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