Managing through complexities: opportunities and challenges for rural female entrepreneurs in Bangladesh

This present chapter explores the contextual realities of rural female entrepreneurship in Bangladesh, a topic that remains underdeveloped in current research. It discusses the everyday challenges faced by women entrepreneurs and highlights the sociocultural and institutional dynamics that shape their business experiences. Using field data drawn from interviews with women operating in Dhaka, Rangpur and Khulna City, the study sheds light on how rural context influences entrepreneurial motivation, behaviour and outcomes. The authors identify a range of constraints including gender norms, financial exclusion and weak institutional support, which collectively impact the entrepreneurial journeys of these women. Central to the authors’ contribution is the recognition of women’s resilience and adaptive strategies in navigating these barriers. The study adds to the growing discourse on gender and entrepreneurship by presenting a more nuanced understanding of rural female entrepreneurship in South Asia.