Keyphrases
Scottish
100%
Creative Industries
100%
Micro-enterprises
100%
Brand Narratives
100%
Personal Brand
100%
Scotland
80%
Narrative Analysis
40%
Personal Narrative
40%
Crafts Sector
40%
Creative Producers
40%
Academy
20%
Entrepreneurs
20%
Entrepreneurship
20%
Depth Interviews
20%
Practice Theory
20%
Mass Production
20%
Academic Literature
20%
Biography
20%
Parenthood
20%
Owner-managers
20%
Phenomenological Approach
20%
Manufacturing Systems
20%
Value Creation
20%
Work-life Balance
20%
Conceptual Approach
20%
Industry Sector
20%
Product Development
20%
Social Responsibility
20%
Grounded Theory Approach
20%
Micro-business
20%
Marketing Literature
20%
Increasing Complexity
20%
Business Development
20%
Homage
20%
Emergent Themes
20%
Personal Identity
20%
Career Management
20%
Empirical Methodology
20%
Place Branding
20%
Narrative Text
20%
Creative Abilities
20%
Market Offering
20%
Sole Trader
20%
Craft Producers
20%
Craft Practice
20%
Story Analysis
20%
Marketing Competencies
20%
McDowell
20%
Development Products
20%
Craft Workers
20%
New Beginning
20%
SME Marketing
20%
Brand Identity
20%
Brand Development
20%
Contemporary Craft
20%
Cultural Skills
20%
Hand Skills
20%
Academic Marketing
20%
Social Sciences
Creative Industry
100%
UK
80%
Narrative
80%
Entrepreneurship
20%
Identity
20%
Parenthood
20%
Work-Life Balance
20%
Product Development
20%
Practice Theory
20%
Career Management
20%
Grounded Theory
20%
Marketing Competency
20%
Craft Workers
20%
Social Responsibility
20%
Discourse
20%
Arts and Humanities
Craft
100%
Marketing
72%
Creative Industry
45%
Scotland
36%
Narrative
18%
Literature
18%
Personal narratives
18%
Narrative Analysis
18%
Conceptual
9%
Biography
9%
Discourse
9%
Competency
9%
Vernacular
9%
era
9%
Grounded Theory
9%
Persona
9%
Homage
9%
Practice Theory
9%
Traders
9%
BI(Brand Identity)
9%
Narrative Text
9%
Psychology
Narrative
100%
Narrative Analysis
50%
Identity
25%
Parenthood
25%
Phenomenological Approach
25%
Work-Family Conflict
25%
Social Responsibility
25%
Economics, Econometrics and Finance
Marketing
100%
Industry
71%
Manufacturing System
14%
Social Responsibility
14%
SME Marketing
14%