Janissary FC

Ege Sezen

Janissary FC

Ege Sezen

Research output: Thesis › Master's Thesis

Abstract

The process of ‘industrialization’ in soccer has increased greatly in recent times. Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were ‘corporate firms’. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of ‘identity’. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of ‘being generic and kitsch’ by designing a unique and elegant identity.

In this project; Photoshop, Freehand, Illustrator, After Effects, Poser, Maya, Google Sketch Up Pro and Acid Pro are used. Also, ‘motion capture’ technique is utilized.

Original language	English
Qualification	Master of Philosophy
Awarding Institution	Sabancı University
Supervisors/Advisors	Ayiter, Elif, Supervisor, External person Germen, Murat, Supervisor, External person
Thesis sponsors	Sabancı University
Award date	4 Sept 2007
Publication status	Published - 2007

Keywords

Soccer (Football)
Industrialisation
Commercialisation
Brand
Graphic Design
Corporate Identity
Janissary

Access to Document

http://research.sabanciuniv.edu/8460/Licence: Other

Cite this

@mastersthesis{4835de4bacfa4637bd582ff164eff4bf,

title = "Janissary FC",

abstract = "The process of {\textquoteleft}industrialization{\textquoteright} in soccer has increased greatly in recent times. Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were {\textquoteleft}corporate firms{\textquoteright}. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of {\textquoteleft}identity{\textquoteright}. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of {\textquoteleft}being generic and kitsch{\textquoteright} by designing a unique and elegant identity.In this project; Photoshop, Freehand, Illustrator, After Effects, Poser, Maya, Google Sketch Up Pro and Acid Pro are used. Also, {\textquoteleft}motion capture{\textquoteright} technique is utilized.",

keywords = "Soccer (Football), Industrialisation, Commercialisation, Brand, Graphic Design, Corporate Identity, Janissary",

author = "Ege Sezen",

year = "2007",

language = "English",

school = "Sabancı University",

}

TY - THES

T1 - Janissary FC

AU - Sezen, Ege

PY - 2007

Y1 - 2007

N2 - The process of ‘industrialization’ in soccer has increased greatly in recent times. Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were ‘corporate firms’. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of ‘identity’. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of ‘being generic and kitsch’ by designing a unique and elegant identity.In this project; Photoshop, Freehand, Illustrator, After Effects, Poser, Maya, Google Sketch Up Pro and Acid Pro are used. Also, ‘motion capture’ technique is utilized.

AB - The process of ‘industrialization’ in soccer has increased greatly in recent times. Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were ‘corporate firms’. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of ‘identity’. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of ‘being generic and kitsch’ by designing a unique and elegant identity.In this project; Photoshop, Freehand, Illustrator, After Effects, Poser, Maya, Google Sketch Up Pro and Acid Pro are used. Also, ‘motion capture’ technique is utilized.

KW - Soccer (Football)

KW - Industrialisation

KW - Commercialisation

KW - Brand

KW - Graphic Design

KW - Corporate Identity

KW - Janissary

M3 - Master's Thesis

ER -

Janissary FC

Abstract

Keywords

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