Janissary FC

Ege Sezen

    Research output: ThesisMaster's Thesis


    The process of ‘industrialization’ in soccer has increased greatly in recent times. Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were ‘corporate firms’. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of ‘identity’. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of ‘being generic and kitsch’ by designing a unique and elegant identity.

    In this project; Photoshop, Freehand, Illustrator, After Effects, Poser, Maya, Google Sketch Up Pro and Acid Pro are used. Also, ‘motion capture’ technique is utilized.
    Original languageEnglish
    QualificationMaster of Philosophy
    Awarding Institution
    • Sabancı University
    • Ayiter, Elif, Supervisor, External person
    • Germen, Murat, Supervisor, External person
    Thesis sponsors
    Award date4 Sept 2007
    Publication statusPublished - 2007


    • Soccer (Football)
    • Industrialisation
    • Commercialisation
    • Brand
    • Graphic Design
    • Corporate Identity
    • Janissary


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