Janissary FC

Ege Sezen

Research output: ThesisMaster's Thesis

Abstract

The process of ‘industrialization’ in soccer has increased greatly in recent times. Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were ‘corporate firms’. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of ‘identity’. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of ‘being generic and kitsch’ by designing a unique and elegant identity.

In this project; Photoshop, Freehand, Illustrator, After Effects, Poser, Maya, Google Sketch Up Pro and Acid Pro are used. Also, ‘motion capture’ technique is utilized.
Original languageEnglish
QualificationMaster of Philosophy
Awarding Institution
  • Sabancı University
Supervisors/Advisors
  • Ayiter, Elif, Supervisor, External person
  • Germen, Murat, Supervisor, External person
Thesis sponsors
Award date4 Sep 2007
Publication statusPublished - 2007

Keywords

  • Soccer (Football)
  • Industrialisation
  • Commercialisation
  • Brand
  • Graphic Design
  • Corporate Identity
  • Janissary

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