Abstract
Purpose
This purpose of this study is to demonstrate that unsustainable revenues in municipalities are short term and may have an adverse effect on urban systems. Focusing on stable financial resources can reduce such adverse effects. According to the legal obligations of municipalities in the creation of sustainable revenue, developing tourism-based activities in municipalities can play a significant role in providing a sustainable income.
Design/methodology/approach
This study aims to assess the positive effects of economic opportunities related to tourism for the municipalities in Iran’s large-scale cities and to identify the hidden opportunities of tourism. Also, from interviews and analysis of themes based on the situation, task, action, result model, tourism opportunities have been extracted and classified.
Findings
As a result of this research, hidden income-generating opportunities of urban tourism have been identified for municipalities, including those depending on situation, tasks, actions and results. For each of these categories, strategies for the realization of tourism opportunities are presented. Tourism’s hidden opportunities include those relating to organizational aspects, tourism planning, tourism diplomacy, handicrafts, health tourism, event tourism and urban tourism marketing.
Originality/value
By taking advantage of these opportunities, income generation, employment and urban management will be improved in the municipalities.
This purpose of this study is to demonstrate that unsustainable revenues in municipalities are short term and may have an adverse effect on urban systems. Focusing on stable financial resources can reduce such adverse effects. According to the legal obligations of municipalities in the creation of sustainable revenue, developing tourism-based activities in municipalities can play a significant role in providing a sustainable income.
Design/methodology/approach
This study aims to assess the positive effects of economic opportunities related to tourism for the municipalities in Iran’s large-scale cities and to identify the hidden opportunities of tourism. Also, from interviews and analysis of themes based on the situation, task, action, result model, tourism opportunities have been extracted and classified.
Findings
As a result of this research, hidden income-generating opportunities of urban tourism have been identified for municipalities, including those depending on situation, tasks, actions and results. For each of these categories, strategies for the realization of tourism opportunities are presented. Tourism’s hidden opportunities include those relating to organizational aspects, tourism planning, tourism diplomacy, handicrafts, health tourism, event tourism and urban tourism marketing.
Originality/value
By taking advantage of these opportunities, income generation, employment and urban management will be improved in the municipalities.
| Original language | English |
|---|---|
| Pages (from-to) | 177-199 |
| Number of pages | 23 |
| Journal | International Journal of Tourism Cities |
| Volume | 7 |
| Issue number | 1 |
| Early online date | 3 Dec 2020 |
| DOIs | |
| Publication status | E-pub ahead of print - 3 Dec 2020 |
Keywords
- urban tourism
- municipality
- revenue opportunities
- sustainable revenues
- urban economy