Abstract
There is a growing concern that entrepreneurial behaviour has to be understood in the context in which it occurs. This includes the institutional context in which the entrepreneur operates (Welter and Smallbone, 2011; Martinelli, 2004). The marked paucity of literature which focuses on women entrepreneurship in the context of institutional void advances the need to explore parallel perspectives shaping trust relationships in Nigeria and Pakistan. In this study, we adopt the stance that trust reduces the expectation of opportunistic behaviour among women entrepreneurs (Bromiley and Cummings, 1995; McEvily et al., 2003) and is an essential lubricant to entrepreneurship (Welter, 2012).This view highlights that trust may be shaped by the institutional environment in which women entrepreneurs are embedded.
| Original language | English |
|---|---|
| Article number | VIII |
| Journal | Frontiers of Entrepreneurship Research |
| Volume | 38 |
| Publication status | Published - 2018 |
| Event | Babson College Entrepreneurship Research Conference - Waterford Institute of Technology, Waterford, Ireland Duration: 6 Jun 2018 → 9 Jun 2018 Conference number: 38 https://www.wit.ie/schools/business/bcerc-2018 |