Institutional perspectives shaping trust relationships among women entrepreneurs in developing countries: exploring Nigerian and Pakistani female entrepreneurship

Kingsley Omeihe, Mohammad Saud Khan, Sarfraz Ahmed Dakhan, Isaac Oduro Amoako

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Abstract

There is a growing concern that entrepreneurial behaviour has to be understood in the context in which it occurs. This includes the institutional context in which the entrepreneur operates (Welter and Smallbone, 2011; Martinelli, 2004). The marked paucity of literature which focuses on women entrepreneurship in the context of institutional void advances the need to explore parallel perspectives shaping trust relationships in Nigeria and Pakistan. In this study, we adopt the stance that trust reduces the expectation of opportunistic behaviour among women entrepreneurs (Bromiley and Cummings, 1995; McEvily et al., 2003) and is an essential lubricant to entrepreneurship (Welter, 2012).This view highlights that trust may be shaped by the institutional environment in which women entrepreneurs are embedded.
Original languageEnglish
Article numberVIII
JournalFrontiers of Entrepreneurship Research
Volume38
Publication statusPublished - 2018
Event Babson College Entrepreneurship Research Conference - Waterford Institute of Technology, Waterford, Ireland
Duration: 6 Jun 20189 Jun 2018
Conference number: 38
https://www.wit.ie/schools/business/bcerc-2018

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