TY - CHAP
T1 - Innovating business model in and for AI
AU - Tzanidis, Theo
AU - Murray, Alan
PY - 2026/1/2
Y1 - 2026/1/2
N2 - The chapter “AI and the Reimagination of Business Models: Transforming Growth from Startup to Large Enterprise” deals with how artificial intelligence (AI) can revolutionize business development at all stages of the business. It covers how AI reimagines essential elements of the business model like value proposition, customer experience, and efficiency, to enable hyper-personalization, optimized operations, and new revenue models. Looking at the adoption path, this chapter brings to light the adoption of AI in startups for agility, in SMEs for scale, and in large enterprises for complexity. It contains practical examples (like Netflix’s recommendations, Dyson’s smart appliances, HSBC’s fraud-prevention systems) to illustrate AI’s practical potential. It also tackles organizational inertia, ethical issues, and regulation, challenging businesses to act strategically and responsibly. With AI integrating with blockchain and IoT technologies, the future holds more possibilities for companies to disrupt, innovate, and succeed than ever before.
AB - The chapter “AI and the Reimagination of Business Models: Transforming Growth from Startup to Large Enterprise” deals with how artificial intelligence (AI) can revolutionize business development at all stages of the business. It covers how AI reimagines essential elements of the business model like value proposition, customer experience, and efficiency, to enable hyper-personalization, optimized operations, and new revenue models. Looking at the adoption path, this chapter brings to light the adoption of AI in startups for agility, in SMEs for scale, and in large enterprises for complexity. It contains practical examples (like Netflix’s recommendations, Dyson’s smart appliances, HSBC’s fraud-prevention systems) to illustrate AI’s practical potential. It also tackles organizational inertia, ethical issues, and regulation, challenging businesses to act strategically and responsibly. With AI integrating with blockchain and IoT technologies, the future holds more possibilities for companies to disrupt, innovate, and succeed than ever before.
KW - innovating business model
KW - AI-based business models
KW - case studies
KW - startups
KW - hyper-personalization
U2 - 10.1007/978-3-032-03981-1_6
DO - 10.1007/978-3-032-03981-1_6
M3 - Chapter
SN - 9783032039804
SN - 9783032039835
T3 - Springer Texts in Business and Economics
SP - 91
EP - 110
BT - Strategic Pivot of Artificial Intelligence
A2 - Pironti, Marco
A2 - Scuotto, Veronica
A2 - Iaia, Lea
PB - Springer Cham
ER -