TY - CHAP
T1 - HRM and HR communication
T2 - challenges of changing employment deal processes and new generations
AU - Wölki, Philip
AU - Gibb, Stephen
AU - Pfahler, Thomas
PY - 2025/5/31
Y1 - 2025/5/31
N2 - As labour market dynamics evolve, so too will the dynamics of the employeremployee relationship. In particular, there will be a shift in power from the employer to the employee. This will have implications for HR management and leadership. The aim of this chapter was to analyse the impact of the power shift by breaking it down into the stages of the employment deal. To this end, Incentive Contribution Theory is used to develop the employment deal process and the stages involved. In addition, the Net Benefit Concept and Total Cost of Ownership Theory are applied to HRM. The implications are then presented and conclusions drawn. In particular, the shift towards employee centricity and the associated restructuring of many business processes will require a different approach to communication in the workplace. This will entail a more professional and employee needs-driven style of communication, aligned with the values and purpose of the new generations in the workforce. Overall, the chain of effects has been consistently played out.
AB - As labour market dynamics evolve, so too will the dynamics of the employeremployee relationship. In particular, there will be a shift in power from the employer to the employee. This will have implications for HR management and leadership. The aim of this chapter was to analyse the impact of the power shift by breaking it down into the stages of the employment deal. To this end, Incentive Contribution Theory is used to develop the employment deal process and the stages involved. In addition, the Net Benefit Concept and Total Cost of Ownership Theory are applied to HRM. The implications are then presented and conclusions drawn. In particular, the shift towards employee centricity and the associated restructuring of many business processes will require a different approach to communication in the workplace. This will entail a more professional and employee needs-driven style of communication, aligned with the values and purpose of the new generations in the workforce. Overall, the chain of effects has been consistently played out.
KW - employment deal process
KW - incentive contribution theory
KW - labour markets power shift
KW - employer and employee net benefit concept
U2 - 10.1007/978-3-658-47591-8_13
DO - 10.1007/978-3-658-47591-8_13
M3 - Chapter
SN - 9783658475901
T3 - Europäische Kulturen in der Wirtschaftskommunikation
SP - 349
EP - 375
BT - New Generation Communication
A2 - Allemann-Ravi, Vidya
PB - Springer VS Wiesbaden
CY - Wiesbaden
ER -