Abstract
When brewery and pub chain BrewDog invited customers to become shareholders through its “Equity for Punks” scheme, it appeared to represent a new model of capitalism. It invited beer enthusiasts to invest in the company and become small shareholders. This allowed the Scottish firm to present itself as a community built around rebellion, identity and participation.
| Original language | English |
|---|---|
| Number of pages | 3 |
| Specialist publication | The Conversation |
| Publisher | The Conversation Trust (UK) Limited |
| Publication status | Published - 19 Mar 2026 |
Keywords
- brewing
- investing
- hospitality
- pubs
- BrewDog
- crowd-sourcing
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