Looks at the trend in the UK towards workplace health promotion (WHP) and, in particular, with one facet of WHP, namely workplace fitness provision (WFP). Contends that the state, organisations and individuals each fail to maximise their benefits from provision. Draws attention to inherent tensions between governmental policy rhetoric and the organisational and individual reality within the workplace. Concludes that WFP currently represents a missed opportunity. Governmental aims for improved public health are misguided given the instrumental approach taken by organisations towards WFP, especially as WFP has tended to reinforce inequalities found in the public leisure sector with regard to user profiles. If there is indirect discrimination in employment because of non‐participation in such initiatives then the achievement of public health objectives, reductions in employee absence rates or the achievement of healthy workforces will remain a pipedream.