Health professionals’ attitudes towards the promotion of breastfeeding

Douglas Marks, Rory O'Connor

Research output: Contribution to journalArticle

Abstract

Background:
Despite their important role in breastfeeding promotion, there is a lack of research regarding professionals’ attitudes towards breastfeeding, and the impact these may have on breastfeeding promotion.

Aim:
To investigate health professionals’ views regarding breastfeeding, the influences on those views, and how they impact the breastfeeding promotion.

Methods:
In this qualitative study, 10 focus groups were carried out with health professionals involved with breastfeeding promotion.

Results:
Several themes emerged. These were: powerlessness and pessimism, breastfeeding promotion vs coercion/education, and the function of breastfeeding promotion. Professionals felt positively towards breastfeeding, but saw their influence as minimal due to an array of external influences on the mothers’ decision. They felt that promotion was not always carried out appropriately, and were wary of moralising breastfeeding. Professionals felt their role was one of informing, rather than promotion.
Original languageEnglish
Pages (from-to)50-58
Number of pages9
JournalBritish Journal of Midwifery
Volume23
Issue number1
DOIs
Publication statusPublished - 2015

Fingerprint

Attitude to Health
Breast Feeding
Coercion
Health
Focus Groups
Mothers

Keywords

  • Breastfeeding
  • Promotion
  • Attitudes
  • Health psychology
  • Thematic analysis

Cite this

@article{f414a1de23ce49419379745a126ca9e7,
title = "Health professionals’ attitudes towards the promotion of breastfeeding",
abstract = "Background:Despite their important role in breastfeeding promotion, there is a lack of research regarding professionals’ attitudes towards breastfeeding, and the impact these may have on breastfeeding promotion.Aim:To investigate health professionals’ views regarding breastfeeding, the influences on those views, and how they impact the breastfeeding promotion.Methods:In this qualitative study, 10 focus groups were carried out with health professionals involved with breastfeeding promotion.Results:Several themes emerged. These were: powerlessness and pessimism, breastfeeding promotion vs coercion/education, and the function of breastfeeding promotion. Professionals felt positively towards breastfeeding, but saw their influence as minimal due to an array of external influences on the mothers’ decision. They felt that promotion was not always carried out appropriately, and were wary of moralising breastfeeding. Professionals felt their role was one of informing, rather than promotion.",
keywords = "Breastfeeding, Promotion, Attitudes, Health psychology, Thematic analysis",
author = "Douglas Marks and Rory O'Connor",
year = "2015",
doi = "doi:10.12968/bjom.2015.23.1.50",
language = "English",
volume = "23",
pages = "50--58",
journal = "British Journal of Midwifery",
issn = "0969-4900",
publisher = "Mark Allen Healthcare",
number = "1",

}

Health professionals’ attitudes towards the promotion of breastfeeding. / Marks, Douglas; O'Connor, Rory.

In: British Journal of Midwifery, Vol. 23, No. 1, 2015, p. 50-58.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Health professionals’ attitudes towards the promotion of breastfeeding

AU - Marks, Douglas

AU - O'Connor, Rory

PY - 2015

Y1 - 2015

N2 - Background:Despite their important role in breastfeeding promotion, there is a lack of research regarding professionals’ attitudes towards breastfeeding, and the impact these may have on breastfeeding promotion.Aim:To investigate health professionals’ views regarding breastfeeding, the influences on those views, and how they impact the breastfeeding promotion.Methods:In this qualitative study, 10 focus groups were carried out with health professionals involved with breastfeeding promotion.Results:Several themes emerged. These were: powerlessness and pessimism, breastfeeding promotion vs coercion/education, and the function of breastfeeding promotion. Professionals felt positively towards breastfeeding, but saw their influence as minimal due to an array of external influences on the mothers’ decision. They felt that promotion was not always carried out appropriately, and were wary of moralising breastfeeding. Professionals felt their role was one of informing, rather than promotion.

AB - Background:Despite their important role in breastfeeding promotion, there is a lack of research regarding professionals’ attitudes towards breastfeeding, and the impact these may have on breastfeeding promotion.Aim:To investigate health professionals’ views regarding breastfeeding, the influences on those views, and how they impact the breastfeeding promotion.Methods:In this qualitative study, 10 focus groups were carried out with health professionals involved with breastfeeding promotion.Results:Several themes emerged. These were: powerlessness and pessimism, breastfeeding promotion vs coercion/education, and the function of breastfeeding promotion. Professionals felt positively towards breastfeeding, but saw their influence as minimal due to an array of external influences on the mothers’ decision. They felt that promotion was not always carried out appropriately, and were wary of moralising breastfeeding. Professionals felt their role was one of informing, rather than promotion.

KW - Breastfeeding

KW - Promotion

KW - Attitudes

KW - Health psychology

KW - Thematic analysis

U2 - doi:10.12968/bjom.2015.23.1.50

DO - doi:10.12968/bjom.2015.23.1.50

M3 - Article

VL - 23

SP - 50

EP - 58

JO - British Journal of Midwifery

JF - British Journal of Midwifery

SN - 0969-4900

IS - 1

ER -