#HashtagYourChange: social media and the power of individual action in academia

Temitope Bodunrin

#HashtagYourChange: social media and the power of individual action in academia

Temitope Bodunrin

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Abstract

Introducing #HashtagYourChange amplifies silenced voices using social media's reach, but echo
chambers and power imbalances lurk. This movement can spark real change through diverse
alliances, oTline action, and holding institutions accountable. It's a novel fight for equity, but true
progress demands relentless dedication

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2024 Annual Conference
Subtitle of host publication	Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit
Editors	C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier
Publisher	Academy of Marketing
ISBN (Print)	9781399990608
Publication status	Published - 2024
Externally published	Yes

Keywords

social media activism
#HashtagYourChange
academia
individual action
collective action
power dynamics
social change

Access to Document

2024 04 04 Bodunrin Hashtag acceptedAccepted author manuscript, 103 KB

https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf

Cite this

Bodunrin, T. (2024). #HashtagYourChange: social media and the power of individual action in academia. In C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, & E. Rosier (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit Article 384 Academy of Marketing. https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf

Bodunrin, Temitope. / #HashtagYourChange : social media and the power of individual action in academia. Proceedings of Academy of Marketing 2024 Annual Conference: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. editor / C. Strong ; C. Bosangit ; N. Koenig-Lewis ; Z. Lee ; O. Moldes Andres ; E. Rosier. Academy of Marketing, 2024.

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title = "#HashtagYourChange: social media and the power of individual action in academia",

abstract = "Introducing #HashtagYourChange amplifies silenced voices using social media's reach, but echochambers and power imbalances lurk. This movement can spark real change through diversealliances, oTline action, and holding institutions accountable. It's a novel fight for equity, but trueprogress demands relentless dedication",

keywords = "social media activism, #HashtagYourChange, academia, individual action, collective action, power dynamics, social change",

author = "Temitope Bodunrin",

year = "2024",

language = "English",

isbn = "9781399990608",

editor = "C. Strong and C. Bosangit and N. Koenig-Lewis and Z. Lee and {Moldes Andres}, O. and E. Rosier",

booktitle = "Proceedings of Academy of Marketing 2024 Annual Conference",

publisher = "Academy of Marketing",

address = "United Kingdom",

}

Bodunrin, T 2024, #HashtagYourChange: social media and the power of individual action in academia. in C Strong, C Bosangit, N Koenig-Lewis, Z Lee, O Moldes Andres & E Rosier (eds), Proceedings of Academy of Marketing 2024 Annual Conference: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit., 384, Academy of Marketing. <https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf>

#HashtagYourChange: social media and the power of individual action in academia. / Bodunrin, Temitope.
Proceedings of Academy of Marketing 2024 Annual Conference: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. ed. / C. Strong; C. Bosangit; N. Koenig-Lewis; Z. Lee; O. Moldes Andres; E. Rosier. Academy of Marketing, 2024. 384.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - #HashtagYourChange

T2 - social media and the power of individual action in academia

AU - Bodunrin, Temitope

PY - 2024

Y1 - 2024

N2 - Introducing #HashtagYourChange amplifies silenced voices using social media's reach, but echochambers and power imbalances lurk. This movement can spark real change through diversealliances, oTline action, and holding institutions accountable. It's a novel fight for equity, but trueprogress demands relentless dedication

AB - Introducing #HashtagYourChange amplifies silenced voices using social media's reach, but echochambers and power imbalances lurk. This movement can spark real change through diversealliances, oTline action, and holding institutions accountable. It's a novel fight for equity, but trueprogress demands relentless dedication

KW - social media activism

KW - #HashtagYourChange

KW - academia

KW - individual action

KW - collective action

KW - power dynamics

KW - social change

M3 - Conference contribution

SN - 9781399990608

BT - Proceedings of Academy of Marketing 2024 Annual Conference

A2 - Strong, C.

A2 - Bosangit, C.

A2 - Koenig-Lewis, N.

A2 - Lee, Z.

A2 - Moldes Andres, O.

A2 - Rosier, E.

PB - Academy of Marketing

ER -

#HashtagYourChange: social media and the power of individual action in academia

Abstract

Keywords

Access to Document

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