Abstract
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
| Original language | English |
|---|---|
| Place of Publication | Cheltenham |
| Publisher | Edward Elgar Publishing |
| Number of pages | 480 |
| ISBN (Electronic) | 9781785364570 |
| ISBN (Print) | 9781785364563 |
| Publication status | Published - 31 Jul 2020 |
Keywords
- entrepreneurshio
- marketing
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Dive into the research topics of 'Handbook of Entrepreneurship and Marketing'. Together they form a unique fingerprint.Research output
- 4 Chapter
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Concluding discussion and future directions
Telford, N. & Fillis, I., 31 Jul 2020, Handbook of Marketing and Entrepreneurship. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 434-440 6 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Entrepreneurship, marketing and the multicultural: the case of a European Union Erasmus+ Project
Telford, N. & Gustafsson, V., 31 Jul 2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 292-305 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open AccessFile -
Introduction
Fillis, I. & Telford, N., 21 Jul 2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 2-16 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open AccessFile59 Downloads (Pure)
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