Handbook of Entrepreneurship and Marketing

Ian Fillis (Editor), Nicholas Telford (Editor)

Research output: Book/ReportBookpeer-review

Abstract

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages480
ISBN (Electronic)9781785364570
ISBN (Print)9781785364563
Publication statusPublished - 31 Jul 2020

Keywords

  • entrepreneurshio
  • marketing

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