Handbook of Entrepreneurship and Marketing

Ian Fillis (Editor), Nicholas Telford (Editor)

Research output: Book/ReportBookpeer-review

Abstract

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages480
ISBN (Electronic)9781785364570
ISBN (Print)9781785364563
Publication statusPublished - 31 Jul 2020

Keywords

  • entrepreneurshio
  • marketing

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  • Concluding discussion and future directions

    Telford, N. & Fillis, I., 31 Jul 2020, Handbook of Marketing and Entrepreneurship. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 434-440 6 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    1 Citation (Scopus)
  • Entrepreneurship, marketing and the multicultural: the case of a European Union Erasmus+ Project

    Telford, N. & Gustafsson, V., 31 Jul 2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 292-305 14 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Open Access
    File
  • Introduction

    Fillis, I. & Telford, N., 21 Jul 2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 2-16 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Open Access
    File
    12 Downloads (Pure)

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