Handbook of Entrepreneurship and Marketing

Ian Fillis; Nicholas Telford

Handbook of Entrepreneurship and Marketing

Ian Fillis (Editor), Nicholas Telford (Editor)

School of Business and Creative Industries

Research output: Book/Report › Book › peer-review

Abstract

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.

Original language	English
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Number of pages	480
ISBN (Electronic)	9781785364570
ISBN (Print)	9781785364563
Publication status	Published - 31 Jul 2020

Keywords

entrepreneurshio
marketing

Access to Document

https://www.e-elgar.com/shop/gbp/handbook-of-entrepreneurship-and-marketing-9781785364563.html

4 Chapter

Concluding discussion and future directions
Telford, N. & Fillis, I., 31 Jul 2020, Handbook of Marketing and Entrepreneurship. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 434-440 6 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)
Entrepreneurship, marketing and the multicultural: the case of a European Union Erasmus+ Project
Telford, N. & Gustafsson, V., 31 Jul 2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 292-305 14 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

Open Access
File
Introduction
Fillis, I. & Telford, N., 21 Jul 2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 2-16 15 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

Open Access
File
39 Downloads (Pure)

Cite this

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Handbook of Entrepreneurship and Marketing

Abstract

Keywords

Access to Document

Fingerprint

Research output

Concluding discussion and future directions

Entrepreneurship, marketing and the multicultural: the case of a European Union Erasmus+ Project

Introduction

Cite this