Glass Onion shows the pitfalls of going into business with friends – here’s how you can succeed

The new Netflix murder mystery film Glass Onion is a cautionary tale – but not about influencers, tech bros or ironic architecture, as some have suggested. But Glass Onion (along with HBO’s Succession) is actually a warning about the potential perils of going into business with your friends or family.

Such businesses are a huge contributor to any economy. Globally, between 70 and 80% of firms are co-owned or co-managed by family or friends. Close relations can be a great source of support and positive influence on a new idea or business.

My research, focusing on new business development within universities, shows that friends can be successful business partners. For students especially, entrepreneurial colleges and universities offer a range of support for friends to realise business dreams.