Future scenarios for improving Iran’s overall destination image and attractiveness: a supply-side perspective

Mohammad  Nematpour; Masood Khodadadi; Sarasadat Makian; Mohammad Ghaffari

doi:10.1002/ffo2.143

Future scenarios for improving Iran’s overall destination image and attractiveness: a supply-side perspective

Mohammad Nematpour^*, Masood Khodadadi^*, Sarasadat Makian, Mohammad Ghaffari

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

54 Downloads (Pure)

Abstract

Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to identify factors that affect Iran's tourism market. Second, we used multiple linear regressions to examine the relationships between the identified factors and Iran's overall image and attractiveness as a destination. According to the findings, political, product, and service factors significantly affect Iran's overall image and attractiveness. Third, we provided scenarios for improving Iran's overall image and attractiveness based on cross-impact balanced analysis.

Original language	English
Article number	e143
Number of pages	16
Journal	Futures and Foresight Science
Volume	5
Issue number	1
Early online date	29 Sept 2022
DOIs	https://doi.org/10.1002/ffo2.143
Publication status	Published - 31 Mar 2023

Keywords

destination planning
destination image
destination attractiveness
scenario
tourism supply perspective

Access to Document

10.1002/ffo2.143Licence: CC BY 4.0

2022 08 05 Nematpour et al Future finalFinal published version, 631 KBLicence: CC BY 4.0

Cite this

@article{6ca0268d8e9948e49cf643689cbac798,

title = "Future scenarios for improving Iran{\textquoteright}s overall destination image and attractiveness: a supply-side perspective",

abstract = "Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to identify factors that affect Iran's tourism market. Second, we used multiple linear regressions to examine the relationships between the identified factors and Iran's overall image and attractiveness as a destination. According to the findings, political, product, and service factors significantly affect Iran's overall image and attractiveness. Third, we provided scenarios for improving Iran's overall image and attractiveness based on cross-impact balanced analysis.",

keywords = "destination planning, destination image, destination attractiveness, scenario, tourism supply perspective",

author = "Mohammad Nematpour and Masood Khodadadi and Sarasadat Makian and Mohammad Ghaffari",

year = "2023",

month = mar,

day = "31",

doi = "10.1002/ffo2.143",

language = "English",

volume = "5",

journal = "Futures and Foresight Science",

issn = "2573-5152",

publisher = "Wiley",

number = "1",

}

TY - JOUR

T1 - Future scenarios for improving Iran’s overall destination image and attractiveness

T2 - a supply-side perspective

AU - Nematpour, Mohammad

AU - Khodadadi, Masood

AU - Makian, Sarasadat

AU - Ghaffari, Mohammad

PY - 2023/3/31

Y1 - 2023/3/31

N2 - Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to identify factors that affect Iran's tourism market. Second, we used multiple linear regressions to examine the relationships between the identified factors and Iran's overall image and attractiveness as a destination. According to the findings, political, product, and service factors significantly affect Iran's overall image and attractiveness. Third, we provided scenarios for improving Iran's overall image and attractiveness based on cross-impact balanced analysis.

AB - Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to identify factors that affect Iran's tourism market. Second, we used multiple linear regressions to examine the relationships between the identified factors and Iran's overall image and attractiveness as a destination. According to the findings, political, product, and service factors significantly affect Iran's overall image and attractiveness. Third, we provided scenarios for improving Iran's overall image and attractiveness based on cross-impact balanced analysis.

KW - destination planning

KW - destination image

KW - destination attractiveness

KW - scenario

KW - tourism supply perspective

UR - https://authorservices.wiley.com/author-resources/Journal-Authors/licensing/self-archiving.html#2

UR - https://onlinelibrary.wiley.com/journal/25735152

U2 - 10.1002/ffo2.143

DO - 10.1002/ffo2.143

M3 - Article

SN - 2573-5152

VL - 5

JO - Futures and Foresight Science

JF - Futures and Foresight Science

IS - 1

M1 - e143

ER -

Future scenarios for improving Iran’s overall destination image and attractiveness: a supply-side perspective

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this