TY - JOUR
T1 - Future scenarios for improving Iran’s overall destination image and attractiveness
T2 - a supply-side perspective
AU - Nematpour, Mohammad
AU - Khodadadi, Masood
AU - Makian, Sarasadat
AU - Ghaffari, Mohammad
PY - 2023/3/31
Y1 - 2023/3/31
N2 - Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to identify factors that affect Iran's tourism market. Second, we used multiple linear regressions to examine the relationships between the identified factors and Iran's overall image and attractiveness as a destination. According to the findings, political, product, and service factors significantly affect Iran's overall image and attractiveness. Third, we provided scenarios for improving Iran's overall image and attractiveness based on cross-impact balanced analysis.
AB - Since overall image and attractiveness can play a key role in developing a destination's tourism market, the current study attempts to identify the main factors influencing Iran's overall image and attractiveness from a supply-side perspective. To reduce the uncertainties in Iran's future tourism market development, we first used factor analysis to identify factors that affect Iran's tourism market. Second, we used multiple linear regressions to examine the relationships between the identified factors and Iran's overall image and attractiveness as a destination. According to the findings, political, product, and service factors significantly affect Iran's overall image and attractiveness. Third, we provided scenarios for improving Iran's overall image and attractiveness based on cross-impact balanced analysis.
KW - destination planning
KW - destination image
KW - destination attractiveness
KW - scenario
KW - tourism supply perspective
UR - https://authorservices.wiley.com/author-resources/Journal-Authors/licensing/self-archiving.html#2
UR - https://onlinelibrary.wiley.com/journal/25735152
U2 - 10.1002/ffo2.143
DO - 10.1002/ffo2.143
M3 - Article
SN - 2573-5152
VL - 5
JO - Futures and Foresight Science
JF - Futures and Foresight Science
IS - 1
M1 - e143
ER -