Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability

an Exploratory Study

Essam Ibrahim, Abeer Hassan, Anel Baimuratova

Research output: Contribution to conferencePaper

Abstract

This exploratory study aims to examine female’s perception of TV models attractiveness and its effect on advertising likability. A mixed-method was adopted to collect data from 140 respondents in Eastern Europe. The results suggest that the normally attractive models generated a greater degree of positive effect, which have improved advertising likability.
Original languageEnglish
Number of pages1
Publication statusPublished - 2013
EventEuropean Conference of the Association for Consumer Research - Barcelona, Spain
Duration: 4 Jul 20137 Jul 2013

Conference

ConferenceEuropean Conference of the Association for Consumer Research
CountrySpain
CityBarcelona
Period4/07/137/07/13

Fingerprint

Attractiveness
Exploratory study
Mixed methods
Eastern Europe

Cite this

Ibrahim, E., Hassan, A., & Baimuratova, A. (2013). Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability: an Exploratory Study. Paper presented at European Conference of the Association for Consumer Research, Barcelona, Spain.
Ibrahim, Essam ; Hassan, Abeer ; Baimuratova, Anel . / Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability : an Exploratory Study. Paper presented at European Conference of the Association for Consumer Research, Barcelona, Spain.1 p.
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Ibrahim, E, Hassan, A & Baimuratova, A 2013, 'Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability: an Exploratory Study' Paper presented at European Conference of the Association for Consumer Research, Barcelona, Spain, 4/07/13 - 7/07/13, .

Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability : an Exploratory Study. / Ibrahim, Essam; Hassan, Abeer; Baimuratova, Anel .

2013. Paper presented at European Conference of the Association for Consumer Research, Barcelona, Spain.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability

T2 - an Exploratory Study

AU - Ibrahim, Essam

AU - Hassan, Abeer

AU - Baimuratova, Anel

PY - 2013

Y1 - 2013

N2 - This exploratory study aims to examine female’s perception of TV models attractiveness and its effect on advertising likability. A mixed-method was adopted to collect data from 140 respondents in Eastern Europe. The results suggest that the normally attractive models generated a greater degree of positive effect, which have improved advertising likability.

AB - This exploratory study aims to examine female’s perception of TV models attractiveness and its effect on advertising likability. A mixed-method was adopted to collect data from 140 respondents in Eastern Europe. The results suggest that the normally attractive models generated a greater degree of positive effect, which have improved advertising likability.

M3 - Paper

ER -

Ibrahim E, Hassan A, Baimuratova A. Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability: an Exploratory Study. 2013. Paper presented at European Conference of the Association for Consumer Research, Barcelona, Spain.