Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability: an Exploratory Study

Essam Ibrahim, Abeer Hassan, Anel Baimuratova

Research output: Contribution to conferencePaper

Abstract

This exploratory study aims to examine female’s perception of TV models attractiveness and its effect on advertising likability. A mixed-method was adopted to collect data from 140 respondents in Eastern Europe. The results suggest that the normally attractive models generated a greater degree of positive effect, which have improved advertising likability.
Original languageEnglish
Number of pages1
Publication statusPublished - 2013
EventEuropean Conference of the Association for Consumer Research - Barcelona, Spain
Duration: 4 Jul 20137 Jul 2013

Conference

ConferenceEuropean Conference of the Association for Consumer Research
CountrySpain
CityBarcelona
Period4/07/137/07/13

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    Ibrahim, E., Hassan, A., & Baimuratova, A. (2013). Female Perceptions of TV Models Attractiveness and Its Effect on Advertising Likability: an Exploratory Study. Paper presented at European Conference of the Association for Consumer Research, Barcelona, Spain.