Female entrepreneurship in Algeria: the impact of culture and policy towards perception

Purpose of the Paper: The study aims to critically examine the impact of culture towards women entrepreneurship situation in Algeria. Researchers are making an attempt of unveil the reality of women entrepreneurs and how people perceive women entrepreneurship within the Algerian community. This is together with exploring the trending topic from cultural perspective, the impact of mass media including television programs as Sara Abderrazak and Lynda Kazi- Tani (2018; 01) said: “Recently, the world has become a small village, mainly due to media and its impact on people. In the Arab world, a special attention starts to be given to dubbed serials, the Turkish ones in particular. The latter have influenced the culture of many categories of viewers”, and government policy. Therefore, using empirical data, researchers will highlight the challenges facing female entrepreneurs in their journey of creating and developing own businesses within their local communities.

Design and Methodology: Based on the nature of the topic as well as knowledge of Algerian women entrepreneurs; researchers in this study intend to adopt constructivist paradigm. Using mixed method, a combination of both quantitative and qualitative methods will be employed. The previous will give statistical data about how many females run their business and the portions representing their activity in contrast to their male counterpart. And the later will provide psychological and in depth of challenges facing as well as the general community perception and the general impact of country government policies and strategies. Using both techniques, the study aims to gather primary information about people’s perception, challenges encountering women, and other related issues.

Study Limitations: Due to limited technology and availability and use of internet by Algerian women entrepreneurs, researchers will be expected to gather majority of the required information for this study manually with only less use of technology. Hence, this might be difficulty in encompassing a large number of female entrepreneurs in Algeria within a short period of time limit. This might also be together with possible refusal that could be encountered to among entrepreneurs who might not want to participate in the study or even refuse to record the interview hence affecting the accuracy and quality of data and final results.

Practical Implications: The study will result in some recommendations to policy makers in Algeria, in addition to the creation of certain programs, meetings among entrepreneurs ‘mentoring’ to build networks and get involved in contributing to job creation, provision to their own and immediate families and local economic growth.

Social Implications: Researchers believe that, this study will play an important role towards raising people’s awareness about the importance and contribution of women entrepreneurship activities in the Algerian economic growth.
Originality/Value of the Paper: The work will enrich the existing literature as well as empirical studies about female entrepreneurship; especially in the Algerian context.