Exploring corporate social responsibility of accounting firms in China

interview evidence

Xin Guo, Tongtong Wang

Research output: Contribution to conferencePaper

Abstract

This working paper attempts to: (i) explore current corporate social responsibility (CSR) practice in accounting firms in China; (ii) identify motivations for the firms’ engagement in CSR work; and (iii) discuss the role of the accounting profession in developing and promoting CSR in this developing country. The on-going field research included semi-structured interviews conducted with four partners and senior managers, who were either employed full-time on some CSR activity in the Big Four or undertook the leading role in relation to CSR. The interview questions covered a range of issues concerning CSR practice of accounting firms describing: CSR strategy and activities, staff backgrounds, recruitment, market competition, performance measurement, and/or CSR service provided. Research results indicated that differences existed among accounting firms with regard to their CSR policy, reporting practice, governance structure and CSR service lines, with the Big Four leading the pack and the Chinese domestic firms
lagging behind. Three most cited motives for accounting firms’ engagement in CSR were labelled: (i) moral considerations; (ii) staff engagement; and (iii) external expectations. The interviewees also identified that at present CSR service lines were not as profitable as other service lines operated within the Big Four. Two recommendations are made to the accounting profession in
promoting and developing CSR work in China: (i) use accounting core skills to broaden the scope of CSR work in China; and (ii) help clients enhance their awareness of CSR and its implications for their business development. Another eight interviews will be conducted to complete this paper.
Original languageEnglish
Publication statusPublished - 3 Sep 2013
EventThe 25th CSEAR International Congress on Social & Environmental Accounting Research 2013 - University of St. Andrews, St. Andrews, United Kingdom
Duration: 3 Sep 20136 Sep 2013
https://www.st-andrews.ac.uk/csear/conferences/previous/ (List of conferences)

Conference

ConferenceThe 25th CSEAR International Congress on Social & Environmental Accounting Research 2013
CountryUnited Kingdom
CitySt. Andrews
Period3/09/136/09/13
Internet address

Fingerprint

Accounting firms
Corporate Social Responsibility
China
Accounting profession
Staff
Performance measurement
Business development
Field research
Market competition
Governance structure
Structured interview
Senior managers
Developing countries

Cite this

Guo, X., & Wang, T. (2013). Exploring corporate social responsibility of accounting firms in China: interview evidence. Paper presented at The 25th CSEAR International Congress on Social & Environmental Accounting Research 2013, St. Andrews, United Kingdom.
Guo, Xin ; Wang, Tongtong. / Exploring corporate social responsibility of accounting firms in China : interview evidence. Paper presented at The 25th CSEAR International Congress on Social & Environmental Accounting Research 2013, St. Andrews, United Kingdom.
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abstract = "This working paper attempts to: (i) explore current corporate social responsibility (CSR) practice in accounting firms in China; (ii) identify motivations for the firms’ engagement in CSR work; and (iii) discuss the role of the accounting profession in developing and promoting CSR in this developing country. The on-going field research included semi-structured interviews conducted with four partners and senior managers, who were either employed full-time on some CSR activity in the Big Four or undertook the leading role in relation to CSR. The interview questions covered a range of issues concerning CSR practice of accounting firms describing: CSR strategy and activities, staff backgrounds, recruitment, market competition, performance measurement, and/or CSR service provided. Research results indicated that differences existed among accounting firms with regard to their CSR policy, reporting practice, governance structure and CSR service lines, with the Big Four leading the pack and the Chinese domestic firmslagging behind. Three most cited motives for accounting firms’ engagement in CSR were labelled: (i) moral considerations; (ii) staff engagement; and (iii) external expectations. The interviewees also identified that at present CSR service lines were not as profitable as other service lines operated within the Big Four. Two recommendations are made to the accounting profession inpromoting and developing CSR work in China: (i) use accounting core skills to broaden the scope of CSR work in China; and (ii) help clients enhance their awareness of CSR and its implications for their business development. Another eight interviews will be conducted to complete this paper.",
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Guo, X & Wang, T 2013, 'Exploring corporate social responsibility of accounting firms in China: interview evidence' Paper presented at The 25th CSEAR International Congress on Social & Environmental Accounting Research 2013, St. Andrews, United Kingdom, 3/09/13 - 6/09/13, .

Exploring corporate social responsibility of accounting firms in China : interview evidence. / Guo, Xin; Wang, Tongtong.

2013. Paper presented at The 25th CSEAR International Congress on Social & Environmental Accounting Research 2013, St. Andrews, United Kingdom.

Research output: Contribution to conferencePaper

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T2 - interview evidence

AU - Guo, Xin

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AB - This working paper attempts to: (i) explore current corporate social responsibility (CSR) practice in accounting firms in China; (ii) identify motivations for the firms’ engagement in CSR work; and (iii) discuss the role of the accounting profession in developing and promoting CSR in this developing country. The on-going field research included semi-structured interviews conducted with four partners and senior managers, who were either employed full-time on some CSR activity in the Big Four or undertook the leading role in relation to CSR. The interview questions covered a range of issues concerning CSR practice of accounting firms describing: CSR strategy and activities, staff backgrounds, recruitment, market competition, performance measurement, and/or CSR service provided. Research results indicated that differences existed among accounting firms with regard to their CSR policy, reporting practice, governance structure and CSR service lines, with the Big Four leading the pack and the Chinese domestic firmslagging behind. Three most cited motives for accounting firms’ engagement in CSR were labelled: (i) moral considerations; (ii) staff engagement; and (iii) external expectations. The interviewees also identified that at present CSR service lines were not as profitable as other service lines operated within the Big Four. Two recommendations are made to the accounting profession inpromoting and developing CSR work in China: (i) use accounting core skills to broaden the scope of CSR work in China; and (ii) help clients enhance their awareness of CSR and its implications for their business development. Another eight interviews will be conducted to complete this paper.

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Guo X, Wang T. Exploring corporate social responsibility of accounting firms in China: interview evidence. 2013. Paper presented at The 25th CSEAR International Congress on Social & Environmental Accounting Research 2013, St. Andrews, United Kingdom.