The transformation of manufacturing firms towards servitisation is largely characterised as adding the service-provision to their product continuum. Most current research focuses on identifying the drivers of servitisation and its impact on the supply chain. However, this shift has various underlying issues of siloed operations that the firms need to acknowledge to enable agile and adaptable product and service package offering to their customers. Therefore, this paper uses a narrative review approach to synthesise a comprehensive and critical analysis of 28 research articles, exploring the transformation process and the issues related to the context of the application of servitisation approach and supply chain management. The findings revealed that the transition process of a manufacturing firm towards the adoption of servitisation approach presents various structural challenges related to market orientation and inter-functional coordination in supply chain management. This study will serve as a baseline for manufacturing firms and practitioners to evaluate their readiness for this transition.
|Title of host publication||International Accounting and Auditing Conference|
|Subtitle of host publication||Accounting for Planet, People and Profit (APPP)allenges: Conference Proceedings August 2022|
|Place of Publication||Johannesburg|
|Publisher||University of the Witwatersrand|
|Number of pages||1|
|Publication status||Published - 4 Aug 2022|
- supply chain management