Expert advice for budding UK entrepreneurs during a cost of living crisis

Getting your foot on the career ladder can be a challenging experience. Looking for the right role within the right organisation or sector is often competitive, uncertain and stressful.

These kinds of concerns may be partly what persuades some young people to strike out on their own instead – to pursue an entrepreneurial path that will allow their creativity and individuality to thrive.

But of course, that is not a path without risk. Entrepreneurs face a wide range of other obstacles and pitfalls. Without the safety net of an employer, they operate at the mercy of the market, and failure rates are high.

My research highlights some of the key attributes required to be a successful entrepreneur, particularly in the digital age, when social media makes any response from consumers immediate and intense.