Abstract
Digitalisation is an essential development step within the corporate sector as a whole, while it is also a necessary innovation for ethnic minority entrepreneurs. This study investigates the digital behaviour of ethnic minority entrepreneurs in the UK. It addresses the potential that digitalisation holds within entrepreneurial business activities by describing its interconnection with innovation as a foundation. This theoretical exploration is then supported based on the responses of 31 ethnic minority entrepreneur interview participants before and during the COVID-19 pandemic. Their cultural experiences and technological knowledge and the related challenges and progress made during their digital entrepreneurial practices are identified and explored. The findings indicate that a lack of awareness regarding the digitalisation process is the major hindrance ethnic minority entrepreneurs currently face, while effective digitalisation relies on cultural belief, digital experiences and technological knowledge.
| Original language | English |
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| Publication status | Published - 31 Aug 2022 |
| Event | British Academy of Management Conference 2022 - Alliance Manchester Business School, University of Manchester, Manchester, United Kingdom Duration: 31 Aug 2022 → 2 Sept 2022 https://www.bam.ac.uk/events-landing/conference.html (Conference website.) |
Conference
| Conference | British Academy of Management Conference 2022 |
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| Abbreviated title | BAM 2022 |
| Country/Territory | United Kingdom |
| City | Manchester |
| Period | 31/08/22 → 2/09/22 |
| Internet address |
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Keywords
- ethnic minority entrepreneurs
- digitalisation
- ethnic values
- COVID-19 pandemic
- diffusion of innovation
- cultural belief
- technostress