Ethnic minority entrepreneurship and emerging digital innovation

Narayan Prasad Bhattarai*

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

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Abstract

Digitalisation is an essential development step within the corporate sector as a whole, while it is also a necessary innovation for ethnic minority entrepreneurs. This study investigates the digital behaviour of ethnic minority entrepreneurs in the UK. It addresses the potential that digitalisation holds within entrepreneurial business activities by describing its interconnection with innovation as a foundation. This theoretical exploration is then supported based on the responses of 31 ethnic minority entrepreneur interview participants before and during the COVID-19 pandemic. Their cultural experiences and technological knowledge and the related challenges and progress made during their digital entrepreneurial practices are identified and explored. The findings indicate that a lack of awareness regarding the digitalisation process is the major hindrance ethnic minority entrepreneurs currently face, while effective digitalisation relies on cultural belief, digital experiences and technological knowledge.
Original languageEnglish
Publication statusPublished - 31 Aug 2022
EventBritish Academy of Management Conference 2022 - Alliance Manchester Business School, University of Manchester, Manchester, United Kingdom
Duration: 31 Aug 20222 Sept 2022
https://www.bam.ac.uk/events-landing/conference.html (Conference website.)

Conference

ConferenceBritish Academy of Management Conference 2022
Abbreviated titleBAM 2022
Country/TerritoryUnited Kingdom
CityManchester
Period31/08/222/09/22
Internet address

Keywords

  • ethnic minority entrepreneurs
  • digitalisation
  • ethnic values
  • COVID-19 pandemic
  • diffusion of innovation
  • cultural belief
  • technostress

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