Establishing validity and rigour in qualitative research: a case evidence of a supply chain management setting

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Abstract

As the application of qualitative inquiry increases in popularity within the field of supply chain management, the construct of validity of research in the subject field continues to receive increasing attention in the methodological literature. (Erickson, 1985; Maxwell, 1992; Denzin & Lincoln, 2005). This paper presents and describes the different methods to increase accuracy and validity in qualitative enquiries, using evidence from supply chain case study research. The paper also explains how rigour (reliability and validity) was established using verification strategies for evaluating trustworthiness and utility.
Original languageEnglish
Number of pages23
JournalAmerican Journal of Business Management
Volume9
Issue number1
Publication statusPublished - 23 Mar 2022

Keywords

  • qualitative methodology
  • verification strategy
  • trustworthiness
  • rigour
  • validity
  • audit trail
  • supply chain management
  • triangulation
  • clothing industry

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