Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification

M. Foley; G. McPherson; D. McGillivray

doi:10.1016/B978-0-08-045100-8.00004-1

Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	International Perspectives of Festivals and Events
Subtitle of host publication	Paradigms of Analysis
Editors	Jane Ali-Knight, Martin Robertson, Alan Fyall, Adele Ladkin
Place of Publication	USA
Publisher	Elsevier Limited
Chapter	4
Pages	53-64
Number of pages	12
ISBN (Print)	9780080451008
DOIs	https://doi.org/10.1016/B978-0-08-045100-8.00004-1
Publication status	Published - 2009
Externally published	Yes

Publication series

Name	Advances in Tourism Research
Publisher	Elsevier

Access to Document

10.1016/B978-0-08-045100-8.00004-1

Cite this

Foley, M., McPherson, G., & McGillivray, D. (2009). Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events: Paradigms of Analysis (pp. 53-64). (Advances in Tourism Research). Elsevier Limited. https://doi.org/10.1016/B978-0-08-045100-8.00004-1

Foley, M. ; McPherson, G. ; McGillivray, D. / Establishing Singapore as the events and entertainment capital of Asia : strategic brand diversification. International Perspectives of Festivals and Events: Paradigms of Analysis. editor / Jane Ali-Knight ; Martin Robertson ; Alan Fyall ; Adele Ladkin. USA : Elsevier Limited, 2009. pp. 53-64 (Advances in Tourism Research).

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Foley, M, McPherson, G & McGillivray, D 2009, Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification. in J Ali-Knight, M Robertson, A Fyall & A Ladkin (eds), International Perspectives of Festivals and Events: Paradigms of Analysis. Advances in Tourism Research, Elsevier Limited, USA, pp. 53-64. https://doi.org/10.1016/B978-0-08-045100-8.00004-1

Establishing Singapore as the events and entertainment capital of Asia : strategic brand diversification. / Foley, M.; McPherson, G.; McGillivray, D.

International Perspectives of Festivals and Events: Paradigms of Analysis. ed. / Jane Ali-Knight; Martin Robertson; Alan Fyall; Adele Ladkin. USA : Elsevier Limited, 2009. p. 53-64 (Advances in Tourism Research).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Establishing Singapore as the events and entertainment capital of Asia

T2 - strategic brand diversification

AU - Foley, M.

AU - McPherson, G.

AU - McGillivray, D.

PY - 2009

Y1 - 2009

U2 - 10.1016/B978-0-08-045100-8.00004-1

DO - 10.1016/B978-0-08-045100-8.00004-1

M3 - Chapter

SN - 9780080451008

T3 - Advances in Tourism Research

SP - 53

EP - 64

BT - International Perspectives of Festivals and Events

A2 - Ali-Knight, Jane

A2 - Robertson, Martin

A2 - Fyall, Alan

A2 - Ladkin, Adele

PB - Elsevier Limited

CY - USA

ER -

Foley M, McPherson G , McGillivray D. Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification. In Ali-Knight J, Robertson M, Fyall A, Ladkin A, editors, International Perspectives of Festivals and Events: Paradigms of Analysis. USA: Elsevier Limited. 2009. p. 53-64. (Advances in Tourism Research). doi: 10.1016/B978-0-08-045100-8.00004-1