@inbook{8746d516461c40eb9e18c26aa3f9f14d,
title = "Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification",
author = "M. Foley and G. McPherson and D. McGillivray",
year = "2009",
doi = "10.1016/B978-0-08-045100-8.00004-1",
language = "English",
isbn = "9780080451008",
series = "Advances in Tourism Research",
publisher = "Elsevier Limited",
pages = "53--64",
editor = "Jane Ali-Knight and Robertson, {Martin } and Alan Fyall and Adele Ladkin",
booktitle = "International Perspectives of Festivals and Events",
address = "United Kingdom",
}