Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Perspectives of Festivals and Events
Subtitle of host publicationParadigms of Analysis
EditorsJane Ali-Knight, Martin Robertson, Alan Fyall, Adele Ladkin
Place of PublicationUSA
PublisherElsevier Limited
Chapter4
Pages53-64
Number of pages12
ISBN (Print)9780080451008
DOIs
Publication statusPublished - 2009
Externally publishedYes

Publication series

NameAdvances in Tourism Research
PublisherElsevier

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