Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Perspectives of Festivals and Events
Subtitle of host publicationParadigms of Analysis
EditorsJane Ali-Knight, Martin Robertson, Alan Fyall, Adele Ladkin
Place of PublicationUSA
PublisherElsevier Limited
Chapter4
Pages53-64
Number of pages12
ISBN (Print)9780080451008
DOIs
Publication statusPublished - 2009
Externally publishedYes

Publication series

NameAdvances in Tourism Research
PublisherElsevier

Cite this

Foley, M., McPherson, G., & McGillivray, D. (2009). Establishing Singapore as the events and entertainment capital of Asia: strategic brand diversification. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events: Paradigms of Analysis (pp. 53-64). (Advances in Tourism Research). Elsevier Limited. https://doi.org/10.1016/B978-0-08-045100-8.00004-1