Entrepreneurial orientation and sustainability of family business: evidence from Algeria

Tahar Boukhobza, Ahmed Beloucif

Research output: Contribution to conferencePaperpeer-review


Purpose of the paper
This paper explores the relationship between family business creation, sustainability and its entrepreneurial orientation. It also examines the struggle of a soft drink company (Hamoud Boualem) in North Africa and its historical development and survival from the French colonial time (1830), dealing with new socialist policies orientation and nationalisation after the independence (1962) to the open market competition (2000-2019). Therefore, this paper attempts to address the research question on how does Hamoud Boualem manage to respond to a niche market and survive over a century? Is its survival embedded into the cultural identity, branding, and its entrepreneurial orientation?

Using historical documents and interviews with senior management (family owners and directors), we document the entrepreneurial desire of the Algerian owners in starting up a business of making soft drink for the local Muslim population (indigenous consumers) during the colonisation period and its products' distribution.

The creation of an entrepreneurial firm by an indigenous family is to fill in a gap in the market place as well as responding to the demand of non-alcoholic drinks for Muslim consumers. The family business has witnessed barriers and challenges not only during the colourisation period but also after the country independence.

Research limitation/implications
One apparent limitation relates to the use of historical information and data from interviews. Thus, it makes it problematic in deciding about the unit of analysis for this case study.

Practical implications
In this paper, we sought to understand the drivers behind the creation of a family business during a time of colonisation and its survival strategy.

Originality/value of the paper
The findings brings to light the importance of entrepreneurial management in developing countries and highlight the business start-up, growth and survival during difficult times.
Original languageEnglish
Number of pages1
Publication statusPublished - 29 Aug 2019
Event Centre for African Research on Enterprise and Economic Development 4th Annual Conference - Universitt of the West of Scotland, Paisley, United Kingdom
Duration: 29 Aug 201930 Aug 2019


Conference Centre for African Research on Enterprise and Economic Development 4th Annual Conference
Abbreviated titleCAREED 2019
Country/TerritoryUnited Kingdom


  • Entrepreneurial orientation
  • Family business
  • Sustainability
  • Hamoud Boualem


Dive into the research topics of 'Entrepreneurial orientation and sustainability of family business: evidence from Algeria'. Together they form a unique fingerprint.

Cite this