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Enhancing the wellbeing of transformative consumer researchers through introspective exercises

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper aims to understand how the researcher’s introspective voice can be influential to understanding their identity within the research nexus and enhance their wellbeing. Utilising the theoretical framework of transformative consumer research, it attempts to construct a bridge between wellbeing and introspective practice in order to advance a more nuanced methodological understanding of TCR. Hence, introduces the use of introspective exercises among researchers as a method of enhancing their wellbeing. It articulates that researchers who introspect on issues that affect their lives will be better suited to comprehend the emotional lives of others in order to make a social impact.
Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2019
PublisherAcademy of Marketing
Publication statusPublished - 2 Jul 2019
Externally publishedYes
Event52nd Academy of Marketing Conference: When You Tire of Marketing You Tire of Life - Regent's University London, London, United Kingdom
Duration: 2 Jul 20194 Jul 2019
https://www.academyofmarketing.org/conference/conference-2019/

Conference

Conference52nd Academy of Marketing Conference
Country/TerritoryUnited Kingdom
CityLondon
Period2/07/194/07/19
Internet address

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