Electronic cigarettes have become a popular smoking cessation device so it is the objective of this study to explore their addiction potential and the intentions of electronic cigarette users. This study aims to determine whether users intend to quit or reduce vaping. An online survey link was posted on social media forums and 259 self-confessed vapers completed an online questionnaire. The majority of vapers had not attempted to reduce vaping (73.4%), with little intention to quit vaping within the next two months (96.6%). Most commonly 6mg of nicotine was used (76.8%) and 4.2% of participants had no previous smoking history. The majority (56%) of vapers reported a moderate nicotine dependency. As expected, regression analysis revealed that nicotine dependency was predicted by age and strength of e-liquid concentration. We conclude from our study findings that the majority of vapers do not intend to reduce or quit using electronic cigarettes and this issue has fundamental implications regarding the long-term negative effects of vaping; that will take time to unfold and further research to fully appreciate.