Skip to main navigation Skip to search Skip to main content

Does brand personality and perceived product quality play a major role in mobile phone consumers’ switching behaviour?

Research output: Contribution to journal › Article › peer-review

32   Link opens in a new tab Citations (Scopus)
32 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Does brand personality and perceived product quality play a major role in mobile phone consumers’ switching behaviour?'. Together they form a unique fingerprint.
Sort by

Keyphrases

Social Sciences

Psychology