Does advertisements for fast moving consumer goods create response among the consumers?: an analytical assessment with reference to India

Does advertisements for fast moving consumer goods create response among the consumers? an analytical assessment with reference to India

Research output: Contribution to conference › Paper

Original language	English
Pages	5-5
Number of pages	1
Publication status	Published - 21 May 2014
Event	2014 IEDRC Paris Conferences - Hotel L'Elysée Val d'Europe, Paris, France Duration: 21 May 2014 → 22 May 2014 http://www.icmei.org/history/Prog-2014.pdf

Conference	2014 IEDRC Paris Conferences
Country/Territory	France
City	Paris
Period	21/05/14 → 22/05/14
Internet address	http://www.icmei.org/history/Prog-2014.pdf

@conference{58ed3f1bfdd44449b14862bf91f006ee,

title = "Does advertisements for fast moving consumer goods create response among the consumers?: an analytical assessment with reference to India",

author = "{K. Pongiannan} and Jayakumar Chinnasamy",

year = "2014",

month = may,

day = "21",

language = "English",

pages = "5--5",

note = "2014 IEDRC Paris Conferences ; Conference date: 21-05-2014 Through 22-05-2014",

url = "http://www.icmei.org/history/Prog-2014.pdf",

}