Does advertisements for fast moving consumer goods create response among the consumers? an analytical assessment with reference to India

K. Pongiannan , Jayakumar Chinnasamy

Research output: Contribution to conferencePaper

Original languageEnglish
Pages5-5
Number of pages1
Publication statusPublished - 21 May 2014
Event2014 IEDRC Paris Conferences - Hotel L'Elysée Val d'Europe, Paris, France
Duration: 21 May 201422 May 2014
http://www.icmei.org/history/Prog-2014.pdf

Conference

Conference2014 IEDRC Paris Conferences
CountryFrance
CityParis
Period21/05/1422/05/14
Internet address

Cite this

K. Pongiannan , & Chinnasamy, J. (2014). Does advertisements for fast moving consumer goods create response among the consumers? an analytical assessment with reference to India. 5-5. Paper presented at 2014 IEDRC Paris Conferences, Paris, France.