Abstract
Mobile users increasingly adopt the technology of mobile payment. Previous studies about mobile payment rarely take together the customer psychological factors and market environmental factors in to consideration. This article explore the mobile payment adoption issue based on a model integrating Technology Acceptance Model (TAM), the Innovation Diffusion Model (IDT), risks, social influence, internet experience, as well as the circumstances of market in China. Analyses of a random sample of 922 mobile users show that TAM, IDT, risks, social influence and internet experience exert significant impact on the adoption of mobile payment in China. The degree of influence factors and its function varies between the mobile users who own the experience of mobile payment and its counterpart based on group comparison.
| Original language | English |
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| Publication status | Published - 18 Jun 2015 |
| Event | European Academy of Management Annual Conference - Warsaw, Poland Duration: 17 Jun 2015 → 20 Jun 2015 http://www.euram-online.org/euram-15/theme.html |
Conference
| Conference | European Academy of Management Annual Conference |
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| Abbreviated title | EURAM |
| Country/Territory | Poland |
| City | Warsaw |
| Period | 17/06/15 → 20/06/15 |
| Internet address |
Keywords
- Technology adoption
- Mobile payment
- China
- TAM
- IDT