Do you use mobile to pay? determinants of the adoption of mobile payment among 3G users in China

Jie Yan, Peiran Su

Research output: Contribution to conferencePaperpeer-review

Abstract

Mobile users increasingly adopt the technology of mobile payment. Previous studies about mobile payment rarely take together the customer psychological factors and market environmental factors in to consideration. This article explore the mobile payment adoption issue based on a model integrating Technology Acceptance Model (TAM), the Innovation Diffusion Model (IDT), risks, social influence, internet experience, as well as the circumstances of market in China. Analyses of a random sample of 922 mobile users show that TAM, IDT, risks, social influence and internet experience exert significant impact on the adoption of mobile payment in China. The degree of influence factors and its function varies between the mobile users who own the experience of mobile payment and its counterpart based on group comparison.
Original languageEnglish
Publication statusPublished - 18 Jun 2015
EventEuropean Academy of Management Annual Conference - Warsaw, Poland
Duration: 17 Jun 201520 Jun 2015
http://www.euram-online.org/euram-15/theme.html

Conference

ConferenceEuropean Academy of Management Annual Conference
Abbreviated titleEURAM
CountryPoland
CityWarsaw
Period17/06/1520/06/15
Internet address

Keywords

  • Technology adoption
  • Mobile payment
  • China
  • TAM
  • IDT

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