Designing a tourist experience for numen seekers

Mujde Bideci, Caglar Bideci

Research output: Contribution to journalArticlepeer-review

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Abstract

Purpose
Although tourist experience has been considerably studied, there is a dearth of research on spiritual cognitive stages in tourism literature. Therefore, this paper aims to reveal the dimensions of the tourist experience based on numinosity context.

Design/methodology/approach
A qualitative method is used by the etic and emic approach with an ethnographic background. After observation and active participation in the field, data was collected from 44 participants with semi-structured interviews to reveal their numinous experiences dimensions.

Findings
The results show that numinous experience in three categories (mysterium, tremendum and fascinans) can be evaluated in seven dimensions including history, story, awe, reverence, atmosphere, place-based and nature-based dimensions.

Practical implications
This study provides managerial and practical implications for tourism stakeholders to be aware of numinous experiences and to better manage sacred places.

Originality/value
This paper offers a nove
Original languageEnglish
Pages (from-to)704-725
Number of pages22
JournalQualitative Market Research
Volume24
Issue number5
Early online date27 Sept 2021
DOIs
Publication statusPublished - 27 Oct 2021
Externally publishedYes

Keywords

  • numinous experience
  • tourism
  • emic-etic approach
  • religion
  • Virgin Mary House

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