Decision-making process of Indian students for UK higher education - insight on factors influencing the decision

Ramya Kadali*, Pravin Balaraman

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Recruitment of international students is becoming increasingly important across the globe. This area is under study and requires more theoretical underpinning to support the consumer decision-making strategies of UK Higher Education institutions. Indian students are the second largest group of international students followed by Chinese in the UK. This paper explores the influences that have an effect on Indian student’s decision making. This study is an exploratory research consisting of 16 interviews, 15 with Private Recruitment Agents and one with former official of British Council. An integrated model reflecting influences on decision-making was developed from the analyzed data that are contextualized for this particular market segment. The data suggest that Indian students are influenced by the UK’s academic quality, academic reputation, the desire to gain international job experience, education’s cost, program specialization and external factors related to the destination city. This paper contributes to the development of literature in global decision-making process within higher education.
Original languageEnglish
Title of host publicationProceedings of the 31st Annual Conference of the British Academy of Management
Subtitle of host publicationRe-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017
PublisherBritish Academy of Management
Pages1-24
Number of pages24
ISBN (Print)9780995641303
Publication statusPublished - 5 Sep 2017
EventBritish Academy of Management Conference 2017: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences - University of Warwick, Coventry, United Kingdom
Duration: 5 Sep 20177 Sep 2017
https://www.bam.ac.uk/bam2017-faq (Conference website)

Conference

ConferenceBritish Academy of Management Conference 2017
Abbreviated titleBAM2017
CountryUnited Kingdom
CityCoventry
Period5/09/177/09/17
Internet address

Keywords

  • Marketing and Retail

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