Decision-making process of Indian students for UK higher education - insight on factors influencing the decision

Ramya Kadali; Pravin Balaraman

Decision-making process of Indian students for UK higher education - insight on factors influencing the decision

Ramya Kadali^*, Pravin Balaraman

^*Corresponding author for this work

School of Business and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Recruitment of international students is becoming increasingly important across the globe. This area is under study and requires more theoretical underpinning to support the consumer decision-making strategies of UK Higher Education institutions. Indian students are the second largest group of international students followed by Chinese in the UK. This paper explores the influences that have an effect on Indian student’s decision making. This study is an exploratory research consisting of 16 interviews, 15 with Private Recruitment Agents and one with former official of British Council. An integrated model reflecting influences on decision-making was developed from the analyzed data that are contextualized for this particular market segment. The data suggest that Indian students are influenced by the UK’s academic quality, academic reputation, the desire to gain international job experience, education’s cost, program specialization and external factors related to the destination city. This paper contributes to the development of literature in global decision-making process within higher education.

Original language	English
Title of host publication	Proceedings of the 31st Annual Conference of the British Academy of Management
Subtitle of host publication	Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017
Publisher	British Academy of Management
Pages	1-24
Number of pages	24
ISBN (Print)	9780995641303
Publication status	Published - 5 Sept 2017
Event	British Academy of Management Conference 2017: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences - University of Warwick, Coventry, United Kingdom Duration: 5 Sept 2017 → 7 Sept 2017 https://www.bam.ac.uk/bam2017-faq (Conference website)

Conference

Conference	British Academy of Management Conference 2017
Abbreviated title	BAM2017
Country/Territory	United Kingdom
City	Coventry
Period	5/09/17 → 7/09/17
Internet address	https://www.bam.ac.uk/bam2017-faq (Conference website)

Keywords

Marketing and Retail

Cite this

Kadali, R., & Balaraman, P. (2017). Decision-making process of Indian students for UK higher education - insight on factors influencing the decision. In Proceedings of the 31st Annual Conference of the British Academy of Management: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017 (pp. 1-24). Article 964 British Academy of Management.

Kadali, Ramya ; Balaraman, Pravin. / Decision-making process of Indian students for UK higher education - insight on factors influencing the decision. Proceedings of the 31st Annual Conference of the British Academy of Management: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017. British Academy of Management, 2017. pp. 1-24

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title = "Decision-making process of Indian students for UK higher education - insight on factors influencing the decision",

abstract = "Recruitment of international students is becoming increasingly important across the globe. This area is under study and requires more theoretical underpinning to support the consumer decision-making strategies of UK Higher Education institutions. Indian students are the second largest group of international students followed by Chinese in the UK. This paper explores the influences that have an effect on Indian student{\textquoteright}s decision making. This study is an exploratory research consisting of 16 interviews, 15 with Private Recruitment Agents and one with former official of British Council. An integrated model reflecting influences on decision-making was developed from the analyzed data that are contextualized for this particular market segment. The data suggest that Indian students are influenced by the UK{\textquoteright}s academic quality, academic reputation, the desire to gain international job experience, education{\textquoteright}s cost, program specialization and external factors related to the destination city. This paper contributes to the development of literature in global decision-making process within higher education. ",

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note = "British Academy of Management Conference 2017 : Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, BAM2017 ; Conference date: 05-09-2017 Through 07-09-2017",

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Kadali, R & Balaraman, P 2017, Decision-making process of Indian students for UK higher education - insight on factors influencing the decision. in Proceedings of the 31st Annual Conference of the British Academy of Management: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017., 964, British Academy of Management, pp. 1-24, British Academy of Management Conference 2017, Coventry, United Kingdom, 5/09/17.

Decision-making process of Indian students for UK higher education - insight on factors influencing the decision. / Kadali, Ramya; Balaraman, Pravin.
Proceedings of the 31st Annual Conference of the British Academy of Management: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017. British Academy of Management, 2017. p. 1-24 964.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Recruitment of international students is becoming increasingly important across the globe. This area is under study and requires more theoretical underpinning to support the consumer decision-making strategies of UK Higher Education institutions. Indian students are the second largest group of international students followed by Chinese in the UK. This paper explores the influences that have an effect on Indian student’s decision making. This study is an exploratory research consisting of 16 interviews, 15 with Private Recruitment Agents and one with former official of British Council. An integrated model reflecting influences on decision-making was developed from the analyzed data that are contextualized for this particular market segment. The data suggest that Indian students are influenced by the UK’s academic quality, academic reputation, the desire to gain international job experience, education’s cost, program specialization and external factors related to the destination city. This paper contributes to the development of literature in global decision-making process within higher education.

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Kadali R, Balaraman P. Decision-making process of Indian students for UK higher education - insight on factors influencing the decision. In Proceedings of the 31st Annual Conference of the British Academy of Management: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017. British Academy of Management. 2017. p. 1-24. 964

Decision-making process of Indian students for UK higher education - insight on factors influencing the decision

Abstract

Conference

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