De‐bugging organizational blogging: Initiative will fail if staff don't know what they're doing

Gavin Baxter, Thomas Connolly, Mark Stansfield

Research output: Contribution to journalArticlepeer-review


Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings – Bearing in mind the advantages and pitfalls of implementing blogs, the authors propose a set of practical guidelines for management who may be contemplating using blogs in their organization but who are unsure of how to implement them successfully. The guidelines are generic, in that they can be applied to most industry sectors and are more specific to large‐scale organizations or SMEs.

Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Original languageEnglish
Pages (from-to)28-30
Number of pages3
JournalDevelopment and Learning in Organizations: An International Journal
Issue number2
Publication statusPublished - 2011


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