| Original language | English |
|---|---|
| Type | Blog |
| Media of output | Internet |
| Publisher | Loughborough University |
| Place of Publication | Loughborough |
| Publication status | Published - 16 Feb 2018 |
| Externally published | Yes |
Keywords
- business performance
- business impact
- buying behaviour
- buying decision
- customer experience
- omnichannel
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