COVID-19 vaccine perceptions among South Asian communities in the UK: an application of the theory of planned behavior

M. Bilal Akbar*, Lakhbir Singh, Sameer Deshpande, Nihar Amoncar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Based on the Theory of Planned Behavior, this paper explores the perceptions of the COVID-19 vaccine among South Asian communities residing in the UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed using thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, and Nepali backgrounds. The participants revealed that family and community influence their perceptions of the COVID-19 vaccine. The results suggest that normalizing vaccine acceptance, addressing unknown side effects, and popularizing vaccine efficacy data will increase vaccine uptake within the South Asian community in the UK.

Original languageEnglish
Number of pages18
JournalHealth Marketing Quarterly
Early online date5 Jul 2022
DOIs
Publication statusE-pub ahead of print - 5 Jul 2022

Keywords

  • COVID-19
  • intention
  • perception
  • South Asians
  • UK
  • vaccine

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