TY - JOUR
T1 - COVID-19 vaccine perceptions among South Asian communities in the UK
T2 - an application of the theory of planned behavior
AU - Akbar, M. Bilal
AU - Singh, Lakhbir
AU - Deshpande, Sameer
AU - Amoncar, Nihar
PY - 2022/7/5
Y1 - 2022/7/5
N2 - Based on the Theory of Planned Behavior, this paper explores the perceptions of the COVID-19 vaccine among South Asian communities residing in the UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed using thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, and Nepali backgrounds. The participants revealed that family and community influence their perceptions of the COVID-19 vaccine. The results suggest that normalizing vaccine acceptance, addressing unknown side effects, and popularizing vaccine efficacy data will increase vaccine uptake within the South Asian community in the UK.
AB - Based on the Theory of Planned Behavior, this paper explores the perceptions of the COVID-19 vaccine among South Asian communities residing in the UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed using thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, and Nepali backgrounds. The participants revealed that family and community influence their perceptions of the COVID-19 vaccine. The results suggest that normalizing vaccine acceptance, addressing unknown side effects, and popularizing vaccine efficacy data will increase vaccine uptake within the South Asian community in the UK.
KW - COVID-19
KW - intention
KW - perception
KW - South Asians
KW - UK
KW - vaccine
UR - http://www.scopus.com/inward/record.url?scp=85133425954&partnerID=8YFLogxK
U2 - 10.1080/07359683.2022.2092325
DO - 10.1080/07359683.2022.2092325
M3 - Article
AN - SCOPUS:85133425954
SN - 0735-9683
JO - Health Marketing Quarterly
JF - Health Marketing Quarterly
ER -
