Corporate social responsibility reporting in Scottish football: a Marxist analysis

Kieran James, Mark Murdoch, Xin Guo

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Abstract

This article aims to examine and reflect upon the reporting of CSR activities undertaken by the 12 football clubs competing in the Scottish Premiership 2016-17 season. CSR strategies reflect the clubs’ unique historical and geographical contexts. For example, Ross County serves a small population base spread over a huge rural district, which makes its situation very different from Aberdeen and Celtic. Aberdeen FC, with the appointment of a specific director in 2013, shows a clear level of stakeholder engagement. The delays to the new stadium, due to a cautious council and a residents’ protest group, have frustrated the club’s efforts and led to supporter discontent. Rangers’ CSR activity including support for military veterans and education programmes for school-children reflects the traditional self-conscious Britishness and Protestant conservatism of the club as well as the club’s desire to rebuild slowly and quietly after its 2012 liquidation and subsequent forced exile to the lower divisions.
Original languageEnglish
Pages (from-to)1-15
Number of pages15
JournalJournal of Physical Fitness, Medicine & Treatment in Sports
Volume2
Issue number1
Publication statusPublished - 8 Feb 2018

Keywords

  • Alienation
  • CSR
  • Deprived areas
  • Football industry
  • Marxism
  • Poverty
  • Scotland
  • Scottish football

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