Abstract

This study adopts Meta-synthesis as its research methodology. This involves theories, grand narratives, generalisations, and interpretive translations produced from the integration or comparison of findings from past qualitative studies. It enlarged the interpretative possibilities of findings and constructed larger narratives. In all, this study discovered that though the communication media possess considerable power to inform, educate and influence behaviour change, this power is limited in a heterogeneous nation like Nigeria where the populations are diverse along ethnicity, culture, religion, language and political lineage. Limiting people’s access to cardiovascular health information could expose them to risk factors which often resulted in high mortality rate and heighten health-care cost with grave implications on sustainable development. The youths who should have contributed to development process can be lost to CVD while resources that could aid infrastructural upgrading goes into the health care budget. The study concludes that to achieve effective mass media campaign against unhealthy habits that contribute to CVD prevalence in Nigeria, community media is the way forward.
Original languageEnglish
Pages (from-to)156-172
JournalJournal of Sustainable Development in Africa
Volume18
Issue number1
Publication statusPublished - 23 May 2016

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communication media
health promotion
Nigeria
sustainable development
health care
narrative
health information
mass media
habits
budget
ethnicity
mortality
campaign
Religion
methodology
costs
language
resources
community

Cite this

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title = "Communication media and cardiovascular health promotion as factors in sustainable development in Nigeria.",
abstract = "This study adopts Meta-synthesis as its research methodology. This involves theories, grand narratives, generalisations, and interpretive translations produced from the integration or comparison of findings from past qualitative studies. It enlarged the interpretative possibilities of findings and constructed larger narratives. In all, this study discovered that though the communication media possess considerable power to inform, educate and influence behaviour change, this power is limited in a heterogeneous nation like Nigeria where the populations are diverse along ethnicity, culture, religion, language and political lineage. Limiting people’s access to cardiovascular health information could expose them to risk factors which often resulted in high mortality rate and heighten health-care cost with grave implications on sustainable development. The youths who should have contributed to development process can be lost to CVD while resources that could aid infrastructural upgrading goes into the health care budget. The study concludes that to achieve effective mass media campaign against unhealthy habits that contribute to CVD prevalence in Nigeria, community media is the way forward.",
author = "Toyosi Owolabi and Ezika, {Ejiofor A.} and Moira Lewitt and Beth Cross",
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Communication media and cardiovascular health promotion as factors in sustainable development in Nigeria. / Owolabi, Toyosi; Ezika, Ejiofor A. ; Lewitt, Moira; Cross, Beth.

In: Journal of Sustainable Development in Africa, Vol. 18, No. 1, 23.05.2016, p. 156-172.

Research output: Contribution to journalArticle

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