Choices and tradeoffs: using q-methodology to explore consumers’ food purchase decisions

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicatione-Proceedings from TBS-CLSG International Conference Series 2012, Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Malaysia: Taylor’s University Lakeside Campus, 24th-25th, September
    ISBN (Electronic)978-967-0173-08-5
    Publication statusPublished - 2012
    EventTBS-CLSG International Conference 2012 : Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects - Taylor's University Lakeside Campus, Kuala Lumper, Malaysia
    Duration: 24 Sept 201225 Sept 2012

    Conference

    ConferenceTBS-CLSG International Conference 2012
    Country/TerritoryMalaysia
    CityKuala Lumper
    Period24/09/1225/09/12

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