Centralising enterprising skills development and emphasising course relevancy in universities through entrepreneurial personalities

Within the higher education sector, course offering, purpose and competition, and the need to engage with enterprising and innovative industry, is at the forefront of the minds of senior management. Therefore, recognising key individuals who support a university’s operations is vital. Acknowledging the UK Professional Standards Framework (UKPSF) 2011, Dr Robert Crammond identifies eight entrepreneurial personalities which an enterprising university must possess when developing relevant skills and courses, and responding to the needs of students, staff and partners.